The ill feelings caused by Hodgon’s business practices drove Indian merchants to the Burton breweries for their more ethical business practices and more consistent beer supply. 

IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale by Mitch Steele
A bittersweet sentence, I say. Both a warning about bad business ethics, which the beer world continues to have, and a harbinger of the need for consistency 

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