Sale of Lagunitas Brewing

Evidently, Lagunitas Brewing finally gave in and sold the rest of themselves to Heineken.  I will not discuss the merits or demerits of said sale, that is for you, the drinkers to decide.  I occasionally enjoyed Lagunitas beers, but they were never in the upper echelons of my “To Drink” list.  But the brewery has been around for a long time.  It’s name is, if not venerated, prestigious

Now we can continue the debate regarding the compromising of craft beer.  Are the big, older breweries simply following the American vision of growth and expansion?  Is this the “manifest destiny” of brewing?  Or are they following the money?  Is the sale to a global mega-corporation bad if the beers don’t change in character?  I have no idea what the answers truly are to those questions.  (But writing “global mega-corporation” gave me dystopian sci-fi conspiratorial goosebumps).

I did find a comment from Lagunitas owner, Tony Magee, unsettling.  He’s writing here regarding Lagunita’s sale of half the company in 2015 and the remainder of it this year.

“Some who don’t fully understand it all may say it is selling out.  Truth is that we did then, and are now ‘buying in.’

 


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